Privacy Policy

Last Updated: 25 February 2025

1. Introduction

Welcome to Allorincar Professional AV Equipment ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website allorincar.pro and use our services.

By using our website and services, you consent to the data practices described in this policy. If you do not agree with this policy, please do not access our website or use our services.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out contact forms or enquiry forms
• Request quotes for equipment rental or purchase
• Make bookings or reservations
• Subscribe to our newsletter or blog updates
• Register for an account on our website
• Communicate with us via email, phone, or other channels

This personal information may include:

• Full name
• Email address
• Phone number
• Postal address
• Company name and details
• Payment information (processed securely through third-party payment processors)
• Project details and equipment requirements

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behaviour, including:

• IP address
• Browser type and version
• Operating system
• Referring website addresses
• Pages visited on our website
• Time and date of visits
• Time spent on pages
• Device identifiers

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted or expire).

Types of cookies we use:

• Essential Cookies: Necessary for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website (Google Analytics)
• Marketing Cookies: Used to track visitors across websites and display relevant advertisements (Facebook Pixel)

You can control cookie preferences through our cookie consent banner and your browser settings. However, disabling certain cookies may affect website functionality.

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To process rental requests, bookings, purchases, and deliver equipment
• Communication: To respond to enquiries, provide customer support, and send service-related notifications
• Business Operations: To manage our business relationships, maintain records, and improve our services
• Marketing: To send promotional materials, newsletters, and information about our products and services (with your consent)
• Website Improvement: To analyse website usage, identify trends, and enhance user experience
• Legal Compliance: To comply with legal obligations and resolve disputes
• Security: To protect against fraudulent, unauthorized, or illegal activity

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: You have given explicit consent for processing (e.g., newsletter subscriptions, marketing communications)
• Contract: Processing is necessary to fulfil our contractual obligations (e.g., equipment rental agreements)
• Legal Obligation: Processing is required to comply with legal requirements (e.g., tax records, business records)
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., website analytics, fraud prevention)

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

5.1 Service Providers

We engage trusted third-party companies to perform services on our behalf, including:

• Website hosting providers
• Payment processors
• Email service providers
• Analytics services (Google Analytics, Facebook Analytics)
• Delivery and logistics companies
• IT support and maintenance providers

These service providers are contractually obligated to protect your data and use it only for the specified purposes.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government regulations).

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical retention periods:

• Customer Records: 7 years (for tax and accounting purposes)
• Marketing Data: Until you withdraw consent or request deletion
• Website Analytics: 26 months (Google Analytics default)
• Correspondence: 3 years from last contact

After the retention period expires, we securely delete or anonymize your personal data.

7. Your Data Protection Rights

Under GDPR and UK data protection laws, you have the following rights:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request transfer of your data to another organization
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, please contact us using the details provided in Section 12.

8. International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom and European Economic Area. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognizing equivalent data protection standards
• Privacy Shield certification (where applicable)

9. Security of Your Information

We implement appropriate technical and organizational security measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure password-protected databases
• Regular security assessments and updates
• Access controls limiting employee access to personal data
• Staff training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

12. Contact Us

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a revised "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the supervisory authority:

Information Commissioner's Office (ICO)
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
United Kingdom
Website: www.ico.org.uk